Sports Authority Elite Store to Open in Highlands Ranch, CO

 
Over Halloween weekend, 528O Agency brand ambassadors got the word out about the new Sports Authority Elite store opening in Highlands Ranch. They set up at  "Scare on the Square" on Friday, Oct. 29., and "Trick or Treat Street" on Saturday, Oct. 30.  

Brand ambassadors talked to passerbys about the grand opening on Nov. 20. and highlighted the differences between Sports Authority and Sports Authority Elite. The latter will specialize in higher-end products, performance wear, and fashion-focused athletic footwear. Those who attend the grand opening will receive a free Nalgene water bottle with purchase.

 

I RUN COLORADO at the Rock 'n' Roll Denver Marathon

I RUN COLORADO brand ambassadors

Winner of the full marathon Mike Ash - 2:30:36

Winner of the men's half marathon - Mario Macias - 1:05:22

Winner of women's half marathon - Adriana Pirtea - 1:16:03

On Oct. 17, 2010, about 15,000 runners and walkers participated in the inaugural Rock 'n' Roll Denver Marathon. I RUN COLORADO, an online resource for runners to find about everything running in Colorado, was in the midst of all the action! At the Rock 'n' Roll Marathon Expo on Friday, brand ambassadors gave away stickers and sold t-shirts, jerseys and hats. Come race time on Sunday, they bundled up for the chilly fall weather to cheer on the I RUN COLORADO team! Visit the new website at iruncolorado.com or become a fan on Facebook at facebook.com/iruncolorado

Denver's Oktoberfest

Dressed in beer maid costumes, brand ambassadors took to the streets to promote Denver's Oktoberfest, which took place Sept. 17-19 and Sept. 24-29. They created buzz surrounding the event by interacting with the crowd and directing them towards the festival.

Yaptime!

Over the past few weeks, 5280 Agency brand ambassadors have been on the CU Boulder campus promoting Yaptime, a new location-based social networking tool. Yaptime allows Smartphone users to create a virtual "room" where they are, and others can join that room and interact via group texting. The friendly brand ambassadors introduced Yaptime using iPads, and created rooms all over campus and at popular locations in Boulder. They also gave away cool CU Boulder gear and Yaptime t-shirts. Yaptime will make an appearance at the CU football game on Saturday, where users can log on to talk about the game! Check it out on your Smartphone at Yaptime.com!

5280 Agency at Denver's Third Annual Hispanic Marketing Conference

On Sept. 15, 5280 Agency had the opportunity to attend Denver's third annual Hispanic Marketing Conference, held at St. Cajetan’s Center on the Auraria Campus. Young Hispanics are Denver's fastest growing market, and this conference focused on how to effectively reach them.

According to the U.S. Census Bureau, two-thirds of the Hispanic population is under 35, and 82% of this group was born in the United States. They are the children of Hispanic immigrants, and most consider themselves bilingual and bicultural. While these Hispanics will become more acculturated over time and over generations, particularly in their purchasing behavior, Latino culture has symbolic meaning for them and they are not likely to leave it behind.

Director of Hispanidad Laura Sonderup used the term "the wink" to describe how advertisers and marketers can reference Latino culture without being stereotypical. One example would be to use a Spanish phrase or cultural reference in an English-language ad.

We were really fortunate to be able to attend this conference and take away a lot of valuable information and insights. The team at 5280 Agency is excited about developing our own Hispanic marketing program as we continue to grow as a full-service agency.

Small Planet E-Vehicles Create Buzz on Denver Streets

Small Planet's electric vehicles are a great solution to beating traffic, reducing pollution and staying in shape. They are also more economical than traditional transportation. For the cost of one gallon of gasoline at around $3.00, you can recharge your electric bike or scooter about 60 times at .05 cents each time. A fully charged battery can take you up to 25 miles. Therefore, 60 x 25 miles = 1,500 miles. Check out the video and see how E-bikes and E-scooters are just too much fun to resist.

Facebook Integration At The Coca Cola Village

If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was an experiential agency called Promarket who have devolved an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook.

[Read the article here]

Four great examples of brand ambassador programs | Ignite Social Media

Four great examples of brand ambassador programs | Ignite Social Media

Mix 1 at the Yeti Beti

http://www.youtube.com/watch?v=ctyINGd2RJs&feature=youtube_gdata

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What is a Brand Ambassador?

If you are asking yourself the question, “What is a Brand Ambassador” you are in the right place.

A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public.

The Brand Ambassador position has become more common as an official job because of the many outlets where a brand ambassador can promote the brand and where many people can discuss the brand.

Read the full article here:
http://businessblog.employeeambassador.com/what-is-brand-ambassador-147.htm

Interview with Gina Dickerson - Featured Brand Ambassador

We were elated when Gina Dickerson stepped in at the last moment to execute a series of demos for Frei Brothers Wine in July, and we're so glad she did. Not only did we receive multiple compliments from her accounts, but Gina was one of our highest sellers for that week. We asked Gina to give us insight on her success and here's what she had to say:

How long have you been doing alcohol/wine promotions?
I have been "promoting" wines in my own business for over 10 years. Pairing them with specialty foods, chocolates, etc..

What keeps you motivated during a demo?
I enjoy the interaction with the guests and am motivated by really trying to exceed an expectation, finding a "perfect" fit for their need.

What was the key to your success at this demo?
I think the key to my success for this event was describing the flavor and "mouthfeel" of the wine.... really trying to anticipate how the consumer would be using the wine and emphasizing the wines' ratings.

What recommendations do you have for wine distributors/liquor stores to boost their sales from a brand ambassador perspective?
I recommend having as much information about the wine as possible, also offering samples of the wine. I strongly recommend offering a discount or coupon of "real" and immediate value as opposed to $1 off. This is not interpreted by the consumer as a real incentive to buy. And consumers actually voiced that to me during my events.

Maybe pairing the wine with a basket of cheese and a couple pears or at least a $3 discount. It would help if the liquor store also offered a discount. It would also be nice if the distributor used this opportunity to capture email addresses which would later translate into personal invitations to take advantage of their "private select" wines or personalized invitations to wine tasting events and or dinners and or tours.

Finally, some really "compelling" graphics of how the consumer uses the wine always helps. For example wine being poured into a glass to accompany a nice steak dinner. Emphasis should be placed on the wine as it leaves the bottle and pours into the glass. This is where the wine should look "compelling", delicious, inviting.... make the consumer say "I want that!".

I have lots of ideas!

How does it feel to be complimented by a client for your work?
It feels fantastic to receive the compliment and makes me want to work more closely with the distributor, maybe as a national spokesperson, or a trainer or at a corporate level to help market their product!

Thanks Gina and keep up the great work!

5280 agency Talent Featured on YourHub.com!

Here's a great story on the 5280 agency team promoting this event!!!

'BODY WORLDS' comes to life with 'Mr. Anatomy' Arts & Culture Stories Denver YourHub.com

Mr. Anatomy model courtesy of
WILHELMINA DENVER

Pure Space Debuts in Portland, Swan and Dolphin Launches iPad Promo, Tysons Corner Marriott Renovates Grand Ballroom

Pure Space Debuts in Portland, Swan and Dolphin Launches iPad Promo, Tysons Corner Marriott Renovates Grand Ballroom

X games Energy 2010

Product Recommendations Are Trusted Most in Person, Less Via Social Media

Effective experiential marketing that has a compelling consumer focus often leads to increased word-of-mouth for participating brands. Social media can be effective at facilitating WOM among youth, as it is integral in their lives and it does not lose impact like it does for adults.

New Experiential Marketing Research courtesy the Experiential Marketing Forum:


http://experientialforum.com/xmr/EMF_IMI_Product_Recommendations.pdf

Why Guerrilla Marketing Is More Relevant Than Ever | Creative Guerrilla Marketing Examples

Why Guerrilla Marketing Is More Relevant Than Ever | Creative Guerrilla Marketing Examples

Live from LA!

Above and Beyond

We love to recognize the best of the best of 5280 agency talent! Each week at Biennial of the Americas event, the staff chooses from amongst themselves those who go above and beyond. Here are this past week's winners:

1. Nathan Cline - 6 nominations!!

- As a concierge, Nathan has gone above and beyond to meet the needs of event guests as well as all his behind the scenes efforts he does.

2. Saunders Stanley - 5 nominations!!

- Saunders consistently goes all out to meet the needs of event guests from taking a group of nuns on a tour to using his personal vehicle to deliver Biennial collateral.

** Nathan and Saunders will each receive a $50 Visa Gift card in recognition of their exceeding expectations!

Other Award Winner for Weeks 1-3:

1. Wendy Stewart

2. Kerri Courtney

3. Chas Bollow

4. Ignacio Correa-Ortiz

5. Meghan McMahon

6. Denise Conner

7. Gabrielle Pieroni


-- All of these staff were nominated by their peers for their outstanding efforts thus far.


** All will receive a $25 Visa Gift Card

Way to go team!!!

Projeto Saúde e Alegria - Inglês

Learn more about this amazing project in the Brazilian Amazon tomorrow at 6PM @ McNichols. Healthcare, sustainability, and theater! Follow Biennial of the Americas on Facebook: http://www.facebook.com/thebiennial

Receive $4 off of Tickets to King Tut!

As part of the Biennial of the Americas event in Denver, CO - The Denver Art Musuem is offering $4 off adult tickets to the King Tut Exhibit.

Tutankhamun The Golden King and the Great Pharaohs is a new exhibition that made its North American debut in Atlanta to record-setting attendance! The blockbuster exhibition continues onto Denver in Summer 2010!

The exhibition features 50 objects from the tomb of Tutankhamun including the gold sandals that adorned the mummy's feet and a beautifully adorned canopic jar that mummified his internal organs.

In addition to the treasures from the tomb of Tutankhamun, 80 ancient artifacts are featured, which highlight many of the most significant rulers of ancient Egypt such as Khafre, whose face adorns the Sphinx in Egypt and Hatshepsut, the queen who became king.

For the $4 off, right click and save the flier to the left or click here to download. Bring your printed coupon to the box-office for the discount.

Be sure to stop by the Biennial of the Americas and say hello to the 5280 agency Crew!

We're on our way to L.A.

It's our first post from out on the road and we're excited because it's gonna be a good one!

We're headed to the Summer X Games 16 in Los Angeles to bring X Games energy to the masses!!!

Now through July 31st - You can create your crew name and invite friends: The first three friends to accept your invitation join your crew, and all four of you are entered to win exclusive access to the X Games Energy Drink Suite. If your crew wins, you'll be rolling big in the LA Coliseum – box seats, a backpack filled with X Games Energy Drink swag, good friends, quality time with the X Games Energy Drink Girls, and more – all while experiencing the best in action sports and enjoying plenty of X Games Energy Drink.

For More Details and to Enter to Win go to http://www.facebook.com/xgamesenergy