Over Halloween weekend, 528O Agency brand ambassadors got the word out about the new Sports Authority Elite store opening in Highlands Ranch. They set up at "Scare on the Square" on Friday, Oct. 29., and "Trick or Treat Street" on Saturday, Oct. 30.
Brand ambassadors talked to passerbys about the grand opening on Nov. 20. and highlighted the differences between Sports Authority and Sports Authority Elite. The latter will specialize in higher-end products, performance wear, and fashion-focused athletic footwear. Those who attend the grand opening will receive a free Nalgene water bottle with purchase.
