Effective experiential marketing that has a compelling consumer focus often leads to increased word-of-mouth for participating brands. Social media can be effective at facilitating WOM among youth, as it is integral in their lives and it does not lose impact like it does for adults.
New Experiential Marketing Research courtesy the Experiential Marketing Forum:
http://experientialforum.com/xmr/EMF_IMI_Product_Recommendations.pdf
Friday, July 30, 2010
Thursday, July 29, 2010
Wednesday, July 28, 2010
Above and Beyond
We love to recognize the best of the best of 5280 agency talent! Each week at Biennial of the Americas event, the staff chooses from amongst themselves those who go above and beyond. Here are this past week's winners:
1. Nathan Cline - 6 nominations!!
- As a concierge, Nathan has gone above and beyond to meet the needs of event guests as well as all his behind the scenes efforts he does.
2. Saunders Stanley - 5 nominations!!
- Saunders consistently goes all out to meet the needs of event guests from taking a group of nuns on a tour to using his personal vehicle to deliver Biennial collateral.
** Nathan and Saunders will each receive a $50 Visa Gift card in recognition of their exceeding expectations!
Other Award Winner for Weeks 1-3:
1. Wendy Stewart
2. Kerri Courtney
3. Chas Bollow
4. Ignacio Correa-Ortiz
5. Meghan McMahon
6. Denise Conner
7. Gabrielle Pieroni
-- All of these staff were nominated by their peers for their outstanding efforts thus far.
** All will receive a $25 Visa Gift Card
Way to go team!!!
Monday, July 26, 2010
Projeto Saúde e Alegria - Inglês
Learn more about this amazing project in the Brazilian Amazon tomorrow at 6PM @ McNichols. Healthcare, sustainability, and theater! Follow Biennial of the Americas on Facebook: http://www.facebook.com/thebiennial
Receive $4 off of Tickets to King Tut!
As part of the Biennial of the Americas event in Denver, CO - The Denver Art Musuem is offering $4 off adult tickets to the King Tut Exhibit.
Tutankhamun The Golden King and the Great Pharaohs is a new exhibition that made its North American debut in Atlanta to record-setting attendance! The blockbuster exhibition continues onto Denver in Summer 2010!
The exhibition features 50 objects from the tomb of Tutankhamun including the gold sandals that adorned the mummy's feet and a beautifully adorned canopic jar that mummified his internal organs.
In addition to the treasures from the tomb of Tutankhamun, 80 ancient artifacts are featured, which highlight many of the most significant rulers of ancient Egypt such as Khafre, whose face adorns the Sphinx in Egypt and Hatshepsut, the queen who became king.
For the $4 off, right click and save the flier to the left or click here to download. Bring your printed coupon to the box-office for the discount.
Be sure to stop by the Biennial of the Americas and say hello to the 5280 agency Crew!
Tuesday, July 20, 2010
We're on our way to L.A.
It's our first post from out on the road and we're excited because it's gonna be a good one!
We're headed to the Summer X Games 16 in Los Angeles to bring X Games energy to the masses!!!
Now through July 31st - You can create your crew name and invite friends: The first three friends to accept your invitation join your crew, and all four of you are entered to win exclusive access to the X Games Energy Drink Suite. If your crew wins, you'll be rolling big in the LA Coliseum – box seats, a backpack filled with X Games Energy Drink swag, good friends, quality time with the X Games Energy Drink Girls, and more – all while experiencing the best in action sports and enjoying plenty of X Games Energy Drink.
For More Details and to Enter to Win go to http://www.facebook.com/xgamesenergy
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