Product Recommendations Are Trusted Most in Person, Less Via Social Media

Effective experiential marketing that has a compelling consumer focus often leads to increased word-of-mouth for participating brands. Social media can be effective at facilitating WOM among youth, as it is integral in their lives and it does not lose impact like it does for adults.

New Experiential Marketing Research courtesy the Experiential Marketing Forum:


http://experientialforum.com/xmr/EMF_IMI_Product_Recommendations.pdf